The president of Yamaha Corporation congratulates to European subsidiaries and passed his deep thanks to partners and customers for 4 decades of trust and support to make the YAMAHA brand a highly respected and succesful player in European MI business.

The founding of YAMAHA Europa GmbH in Hamburg on the 11th October 1966 paved the way for the successful development of the enterprise throughout Europe. To mark the 40th anniversary, Shuji Ito, the President of the Yamaha Corporation, thanked employees for their outstanding customer-orientation, expressing particular gratitude to the dealers and importers who have carried forward and interpreted the corporate culture of Yamaha on the European continent and the many purchasers of Yamaha products and services. Creating Kando (or 'inspiration') together – which is both a way of thinking and a manner of behaviour – will remain the watchword of the Yamaha Corporation in the future. Important advances in the year 2002 were the creation of Yamaha Music Holding Europe GmbH, as the umbrella organization for all the European distribution companies; the renaming of Yamaha Europa GmbH (YE) 'Yamaha Music Central Europe GmbH' (YMCE); and the construction of a new head office in Rellingen, due for completion next year, which will optimize communication, allowing Yamaha to offer even more efficient service to its customers in the future.